There’s a persistent myth in marketing circles that the real action happens on the coasts. The big budgets, the bold campaigns, the audiences worth chasing. If you believe the coastal playbook, the Midwest is flyover country — a vast middle that brands pass over on their way to New York or Los Angeles. The data…
Media Strategy
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The holidays aren’t just about twinkling lights and seasonal cheer—they’re a golden opportunity for brands to connect with consumers through memorable advertising.