Media Planning & Buying

Media Planning & Buying

Your message, right where it belongs.

Now we’re talking!

McGann Media Group is a full-service media-strategy, planning and buying agency.

We artfully blend emerging and proven applications to create a powerful, fluid media mix for every client we serve. Founded in 2004, we work tirelessly to identify trends, new opportunities and emerging behaviors. Plus, our media planning and buying capabilities includes Digital, Broadcast TV, Cable, CTV/OTT, Radio, Outdoor, Print, Experiential and Direct.

By merging traditional and digital tactics, we can create a comprehensive messaging ecosystem that matches audience needs with the right solution—yours.

Our expertise includes:
  • Strategy Building: Traditional to Digital/Mobile
  • Profile Research & Competitive Study
  • Display/Re-Marketing Advertising
  • Cookieless Targeting
  • AI Powered Contextual Targeting
  • Paid Search
  • Search Engine Optimization
  • Custom Social Media Marketing (with Custom Audiences)
  • Custom Audience Building
  • Custom Location Targeting/Geo Fencing
  • Custom Whitelists
  • Connected TV
  • Direct Site / Native Advertising
  • CRM Match Reports
  • Email Marketing
  • Multivariate Testing
  • Intent Based Marketing
  • Reporting and Analytics
  • Daily Optimization
  • Repository of Audience Data
  • Negotiation and Placement – All Media
  • Value-Added Considerations
  • Billing and Reconciliation
  • Stewardship and Maintenance

Check out what else we do.

McGann on the evolving media ecosystem

“The pace of change keeps accelerating. Entirely new platforms, strategies and tactics are emerging every day. We are bombarded with all kinds of messages through every touchpoint imaginable. In the face of all this change, the only constant is the need to reach the right people, in the right places, with the right message.”