Insights

From our desk to yours.

    When You’ve Outgrown DIY Ads: What a Real Media Planning Partner Does

    You’ve got Meta Ads Manager open in one tab and Google Ads in another. You know your way around both. You check the dashboard, nudge the budget when something underperforms, and you’re getting results. So why does it still feel like something’s missing? Here’s the honest answer self-serve platforms will never give you: they hand...
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  1. What Is AEO, and Why Should You Care?

    What Is AEO? Answer Engine Optimization Explained Simply Have you noticed that search doesn’t really feel like search anymore? You ask a question, and instead of a page of blue links, you just get an answer. ChatGPT, Google’s AI Overviews, Perplexity — they’re reading the internet on your behalf and handing you a summary. This…

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  2. Fly Over This? Not a Chance: Why the Midwest Is One of America’s Best Markets for Brand Growth

    There’s a persistent myth in marketing circles that the real action happens on the coasts. The big budgets, the bold campaigns, the audiences worth chasing. If you believe the coastal playbook, the Midwest is flyover country — a vast middle that brands pass over on their way to New York or Los Angeles. The data…

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  3. City of Columbus

    Why Columbus and Ohio Businesses Trust McGann Media Group — And Why We Wouldn’t Have It Any Other Way

    McGann Media Group is a Columbus, Ohio media buying and digital marketing agency helping local businesses grow with smart strategy, honest reporting, and real results. Learn why Ohio businesses trust us as their media partner.

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  4. Timeless Holiday Advertising: How Classic Commercials Prove the Power of Seasonal Marketing

    The holidays aren’t just about twinkling lights and seasonal cheer—they’re a golden opportunity for brands to connect with consumers through memorable advertising.

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  5. CTV, FEP, OTT…Oh My!

    This will be the first in a series of joint articles about Streaming TV from McGann Media Group and KONETiQ.

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