NHL Franchise, The Columbus Blue Jackets

Case StudyNHL Franchise, The Columbus Blue Jackets



Event Promotion


Objective

To increase season ticket package requests.

Target

Primary: Men ages 25-54

Secondary: New & existing hockey fans

Strategy

We leveraged the digital channel to build greater awareness and increase ticket sales for the Columbus Blue Jackets post season through a highly targeted digital video & display campaign.

This campaign utilized desktop, mobile web and in-app advertising channels to maximize advertising frequency.

Results

This campaign delivered 6.5m impressions over three months with a CTR of 0.31%, yielding 352 new season ticket package requests.