Drive a 10% increase in patient appointments.
In order to reach the 1,700 new patient goal (people of all age groups with an orthopedic need), we needed to multiply our efforts by 3.6. We increased the population/area by 3.6 as well, bringing us closer to targeting a population of 720,000 within Columbus and surrounding DMAs.
We utilized digital as the primary marketing platform to target prospects in outlying markets, augmenting it with strategic supporting media in key markets.
We adapted our media spend to be proactive to market conditions, maintained presence in current market and rolled into new markets as we continued to gain market intelligence.
Patient volume increased YoY by 24% within 90 days.