Digital Strategy & Marketing

Digital Strategy & Marketing

We are digital craftspeople.

Precision-crafted digital solutions.

In an ever-changing digital world, we make it our mission to stay ahead of trends. We continuously search for the newest technologies and best resources for our clients. And if we can’t find the right tool, we build it.

At McGann Media Group, we build custom campaigns to create clear, measurable results for our clients — results that are based on conversions, not just impressions. This starts with building audiences based on behavior and geography, then refining them for the best optimization and ROI.

But finding the right audience is only half of the equation.

Once we’ve built your audience, we meticulously track every click, every action, and every penny of your budget. This attention to the campaign’s performance allows us to pass cost-saving strategies back to you.

This combination of best-in-class audience-building tools and our meticulous attention to daily optimization results in the absolute best ROI for clients.

And with third-party data moving out and first & second-party data moving in, rest assured, we got this!

Shifting to a cookieless targeting strategy is right up our alley. Long-standing relationships with leaders in key technology platforms, combined with proprietary software to further enhance 1:1 cookieless targeting, means solid solutions when navigating diminishing third-party cookie targeting.

Successful, targetable, cookieless digital campaigns? The time is now. Yep, we got this.

Our expertise includes:
  • Media Strategy & Planning: Traditional and Digital
  • Audience Profile Research & Competitive Study
  • Performance Reporting & Campaign Analysis
  • Repository of Audience Data
  • Negotiation and Placement - All Media 
  • Value-Added Considerations 
  • Billing and Reconciliation
  • Media Schedule Stewardship and Maintenance
  • Programmatic Display + Identity-Based Retargeting, Safari Retargeting
  • Retargeting: Keyword, Contextual, Search
  • Cookieless Targeting
  • AI-Powered Contextual Targeting
  • Paid Search, Voice Search Optimization, Generative Engine Optimization
  • Search Engine Optimization
  • Website Development
  • Organic + Paid Social Media Marketing: Meta, Instagram, X, LinkedIn, Reddit, TikTok, Pinterest
  • Creative Development: Graphic Design, Copywriting, Voice Over, Video Shoots, Photography, Production
  • Custom Audience Profiles, Lookalike Audiences, First and Third-Party Data
  • Geofencing/Custom Location Targeting 
  • Streaming Video: Online, Social, Digital TV
  • Custom Whitelists
  • Direct Site/Native Advertising
  • CRM Match Reports
  • Email Marketing 
  • Multivariate Testing
  • Intent-Based Marketing
  • Daily Campaign Optimization
  • Audience Targeting Tools: LiveRamp, Bombora
  • Personalized Performance Reporting Dashboards, Specific to Client Needs and Goals

Check out what else we can do

Media Planning & Buying

McGann on the digital domain

“The volume of behavioral data that is available is staggering. But data without context and intelligence is useless. Our team really excels at parsing and mining data to find out what people are really thinking, feeling and doing online.”