Digital Strategy & Marketing

Digital Strategy & Marketing

We are digital craftspeople.

Precision-crafted digital solutions.

In an ever-evolving digital world, we are constantly researching and utilizing the newest technologies to stay ahead. And if we can’t find the right tool, we build it.

At McGann Media Group, we build custom campaigns to create clear, measurable results for our clients — results that are based on conversions, not just impressions. This starts with building audiences based on behavior and geography, and refining that audience to zero in on real people who are ready to take action.

But finding the right audience is only half of the equation.

Once we have built your audience, we meticulously track every click, every action and every penny of your budget, passing our campaign cost-saving strategies back to you.

The combination of best-in-class audience-building tools and our meticulous attention to daily optimization results in the absolute best ROI for clients.

And with third-party data moving out and first & second-party data moving in, rest assured, we got this!

Shifting to a cookieless targeting strategy is right up our alley. Long-standing relationships with leaders in key technology platforms, combined with proprietary software to further enhance 1:1 cookieless targeting, means solid solutions when navigating diminishing third-party cookie targeting.

Successful, targetable, cookieless digital campaigns? The time is now. Yep, we got this.

Our expertise includes:
  • Strategy Building: Traditional to Digital/Mobile
  • Profile Research & Competitive Study
  • Display/Re-Marketing Advertising
  • Cookieless Targeting
  • AI Powered Contextual Targeting
  • Paid Search
  • Search Engine Optimization
  • Custom Social Media Marketing (with Custom Audiences)
  • Custom Audience Building
  • Custom Location Targeting/Geo Fencing
  • Custom Whitelists
  • Connected TV
  • Direct Site / Native Advertising
  • CRM Match Reports
  • Email Marketing
  • Multivariate Testing
  • Intent Based Marketing
  • Reporting and Analytics
  • Daily Optimization
  • Repository of Audience Data
  • Negotiation and Placement – All Media
  • Value-Added Considerations
  • Billing and Reconciliation
  • Stewardship and Maintenance

Check out what else we can do.

McGann on the digital domain

“The volume of behavioral data that is available is staggering. But data without context and intelligence is useless. Our team really excels at parsing and mining data to find out what people are really thinking, feeling and doing online.”