Media Planning & Buying: now we’re talking!

McGann Media - Media Planning and Buying

MEDIA PLANNING & BUYING: What We Do

Whether it’s using traditional or new media tools such as digital, we’re confident we can create momentum and implement the strongest marketing plan for your business.

McGann Media services include:

  • Client needs analysis
  • Media research—demographic, psychographic, market profiles and industry profiles…for starters
  • Media planning and buying—traditional and digital
  • Rate negotiation to invoice reconciliation
  • Sponsorship, promotion, and value added layers
  • Multi-level promotions, including charitable and environmental initiatives
  • Public relations tie collaborator, including civic and community partnership opportunities

MEDIA PLANNING & BUYING: How we do it

Customizing a media buying strategy specific to your needs.

As expert media planners and buyers, our ultimate goal is to get your marketing messages noticed by the right audiences, in the right places, at the right times and with the right frequency so we can influence consumer behavior and drive bottom line results for you. The process begins with understanding your needs and researching the best media opportunities.


“If you don’t understand the advertising and digital industry, it can be easy to pay too much. We protect our clients’ interests and ensure they get the best value. At the same time, we respect our media and digital partners and enjoy outstanding working relationships in our industry.” – Jamie McGann says


Cash in on our media planning and buying experience.

At McGann Media, we focus on getting the optimum value for your media buy. Because we constantly have our finger on the pulse of the advertising industry, we know when, how and where to secure the best pricing and value added elements. While we are aggressive negotiators, we are also well respected for our ethics, reliability and organization. As a result, we’ve built marketing relationships locally, regionally and nationally and we leverage them to negotiate the most effective and efficient media plan for you.

TESTIMONIALS

What McGann Media Clients and Partners say:

Columbus Bar Association

“Jamie McGann has provided the Columbus Bar Association and ColumbusLawyerFinder.com with excellent media buying service on all fronts. Her expertise has been invaluable, her organization impeccable and her follow-through consistently responsive. And, she does it all with such grace! We’re happy to have found such a strong partner.“

ANNE LEONARD-PALMER
–Columbus Bar Association


ProMusica

Working with Jamie McGann has provided our organization with an extensive and in-depth understanding of media and advertising buys. Her wisdom and experience in the field has been refreshing, and taken a lot of guesswork out of our marketing strategies. Jamie is professional, patient, and a lot of fun to work with! She is 100% sincere in her efforts to understand our product, our target and potential audiences - and in turn, how to utilize our marketing dollars in a thoughtful and effective way.”

JANET CHEN
–Executive Director, ProMusica





LET'S TALK

We look forward to the opportunity to show you how our media buying and planning, marketing, advertising and digital media experience can help you reach a new frontier.

Contact McGann Media today to schedule your complimentary consultation.

Jamie McGannFeel good about where you are going and who is taking you there! >